January is a quiet month, the perfect time for an audit on your online presence.
SEO or Search Engine Optimisation is the process of optimising your website in order to make it more attractive to search engines. In Ireland, the primary search engine is Google. There are a number of factors Google uses to rank your website.
The process of optimising involves making your website more attractive to search engine to encourage it to display your site at the top of the results page. It involves increasing the quantity and quality of traffic to your website through organic, or non-paid search engine results.
Think quality not quantity in terms of the visitor
The process of SEO is customer centric as it attracts those people who are actively looking for what is on your site. Therefore, it helps to attract the right kind of visitor to your site who have a genuine interest in your products or content. It is a cost-effective way to get people to your website, reducing the need for large advertisement costs.
On-page and off-page optimisation
SEO can be broken down into on-page and off-page. On-page refers to what you can do to optimise your individual website pages. To increase the chances of getting listed in search engines, your website must contain high quality and relevant content. This content should offer value to your target audience, differentiate your offering from competitors and focus on your unique selling point. On-page SEO also refers to the keywords attributed to the pages, HTML tags, titles, URLs, etc.
Off-page SEO refers to what you can do outside of a website to improve the search engine rankings. There are several ways to carry out off-page SEO. Building and maintaining your social media presence will direct those interested in your product or service to your website. You can also share links to your website on your social media accounts to direct people to your site. Updated and relevant blogs will also attract potential customers and encourage them to return for a similar standard of content.
A few areas to focus on, to start the process of optimising your site:
- Updating your site consistency on a regular basis with high quality content
- Rename and optimise your photographs before uploading to your site
- Have an active SSL certificate and keep your site secure
- Post on your social media accounts (keep all the names consistent with your brand name)
SEO is an excellent low cost (but requires time) way to drive traffic to your website and there are various strategies that can be devised for you and implemented successfully. Call Marie today to discuss your requirements.
SEO is an excellent way to drive traffic to your website and there are a number of strategies that can be devised for you and implemented successfully. Call Marie on 087-9045134 today to discuss your requirements.