We are delighted to see our work with the Sligo Food Trail recognised in The Sockies – Social Media Awards 2020. Sligo Food Trail was a finalist in the category Facebook for a Brand – Agency Run. We were delighted to pick up the Silver Award.
We have worked with the Sligo Food Trail committee and stakeholders since 2015. Check out our work here: Sligo Food Trail
The Sockies are due to take place this month as a digital experience and winners of each category will be streamed on Facebook and YouTube. These awards highlight the importance of social media in society and how it allows businesses, large and small, to connect with its customers. During the last few months, the significance of social media in connecting and informing people has become more apparent than ever. These platforms allowed businesses reach out and stay connected with followers during these unprecedented times.
We set out to create and implement a Facebook strategy to allow us to reach the members target audiences. This included collecting and sharing relevant information on member’s events, special offerings, products and new launches. We created content and continually managed the platform to keep customers up to date and informed.
Over the last few months, it was important to use Facebook to help support Sligo Food Trail members as much as possible as they dealt with the impact of lockdown on their businesses. This involved providing a platform to allow them to reach a wider audience, stay connected and update customers. The page was used to distribute information regarding covid19 which included new takeaways pages, who’s open and online sales.
Past projects we enjoyed working on included Meet the Maker, Café Culture and the Harvest Feast. A social media campaign accompanied each of these projects, including content creation and launch on Facebook.
For the Harvest Feast project, we acted as the organiser on a collaboration between top Sligo Chefs and producers for this Failte Ireland Taste the Island event. It was a pleasure working with a talented and passionate group of individuals who all teamed up to ensure the main event was a success. The project took 12 weeks of preparation and coordinating as we communicated closely with the Sligo Food Trail committee, Chef Shane Smith and the whole team at Radisson Blu Hotel & Spa in Sligo.
Our Café Culture campaign highlighted some of the incredible cafés on the Sligo Food Trail. We coordinated and launched a video series which featured a different café with each one and gave an insight into the people behind these independent, local businesses. The Meet the Maker series involved coordinating a series of videos featuring producers along the Sligo Food Trail and provided a glimpse into what goes on behind the scenes.