We set out to create and implement a Facebook strategy to allow us to reach the members target audiences. This included collecting and sharing relevant information on member’s events, special offerings, products and new launches. We created content and continually managed the platform to keep customers up to date and informed.
Over the last few months, it was important to use Facebook to help support Sligo Food Trail members as much as possible as they dealt with the impact of lockdown on their businesses. This involved providing a platform to allow them to reach a wider audience, stay connected and update customers. The page was used to distribute information regarding covid19 which included new takeaways pages, who’s open and online sales.