Project Description

Sligo Food Trail

Brief

The initial phrase was October 2015 to April 2016 to create a brand and visual identity for the Sligo Food Trail with printed promotional material and an online presence in the form of a website and social media accounts. This was followed by two further phrases up to 2018.

  • Organise the Launch

  • Branding

  • Design & Print Promotional Booklets

  • Content Marketing

  • Website Design

Deliverables

The project progressed, Marie Brouder became project co-ordinator of the Sligo Food Trail.

  • Management of social media accounts (Twitter, Instagram and Facebook), blogging, graphic design, website maintenance, PR and event management.

Oversee and liaise with sub contractors involved in the project: Lesley Emerson, PR West, Caroline Clancy, Pink Lime Video Productions in addition to hotels, restaurants and cafe for event locations, photographs and printers. We also acted as point of contact for the following agencies Food Writers and Magazines, Failte Ireland, Sligo Tourism, Sligo County Council and Sligo BIDS.

  • Project Management

  • Branding

  • Design & Print Promotional Material: Booklets, Banners, Hashtags, Window Displays, Business Cards

  • Content Marketing

  • Website Maintenance & Updating: Weekly Blogs, Imagery and Video

  • Event Management: Facilitated Networking, Campaign Launches, Trade Shows

  • Video Creation

Results

A sample of activities and accolades include:

  • Sligo Food Trail No 2 in CNN Travel Top 10
  • Winner Judges Choice Award – Sligo Food Trail 2017 Sligo Business Awards
  • Development and implementation of 3-year marketing and action plan (2015 – 2018) for Sligo Food Trail with CEDRA funding and supported by Failte Ireland and Sligo Tourism.
  • Shortlisted for the V by Very Blog Awards 2017
  • Creation of over 30+ food experiences http://sligofoodtrail.ie/food-experiences/
  • Over 54 consecutive weekly articles/ interviews entitled “Faces of the Sligo Food Trail”, completed in association with Lesley Emerson, PR West
  • Members took part in the annual Sligo Tapas Trail
  • Sligo Food Trail is featured on a new Expedia website showcasing some of the best driving holidays in Ireland.
  • Awarded top 10 in Foodie Destination
  • PR on radio, magazine and newspaper interview
  • Design of a comprehensive 32-page booklet, promotional material, four videos, Sligo Food Trail attracting over 2k visitors to the website per month and actively promoted on social media using the #SligoFoodTrail.
  • Reprinted 5,000 brochure: adding new members, updating the map and including two pages of additional experiences.
  • Members are actively using the social media channels and website to promote their experiences, courses, changes in menu, increase brand awareness about their offers and business. They are also using the #SligoFoodTrail on their tweets and posts.

The trail has cemented Sligo as a home of artisan producers, quality food and excellent visitor led food and cultural experiences.