Project Description

Sligo Oyster Experience

Brief

Working with Aisling Kelly from WB’s Coffee House to launch her exciting new Sligo Oyster Experience. To create a modern, fresh Oyster brand and support promotional online and offline material, which would tie in with its location on the Wild Atlantic Way and as a member of Taste the Atlantic.

  • Branding

  • Design & Print Promotional Material

  • Content Marketing

  • Website Design

  • Organise the Launch

Deliverables

The project entailed:

  • Creation of a new brand and branding and visual identity guidelines
  • Set up and management of social media accounts (Twitter, Instagram and Facebook), blogging, graphic design, website maintenance, PR and event management.
  • We worked closely with Bord Iascaigh Mhara PR department on the launch of the new experience
  • Bookable experiences

  • Project Management

  • New Brand: Sligo Oyster Experience

  • Design & Print: Flyers, Business Cards and Oyster Menus

  • Content Marketing

  • Website Maintenance and Blogging

  • Organised the launch

  • Photography

Results

Working closely with Aisling on every step of the project, we created a brand which has already attracted over 100 customers in 4 weeks. Her experience is already gaining attention and recognition from tour operators and local tourism agencies. It has also been visited by Irish Writers Guild.

  • “Visiting some oyster farms can be a mucky experience, especially in shallow estuaries, so one local entrepreneur has stepped in to showcase the Sligo Oyster Experience. Aisling Kelly runs WB’s Coffee House in her family’s former pub, where three days a week (Thursday to Saturday) her cafe turns oyster bar. Visitors can drop in for Wild Atlantic Oysters served in various guises, including her excellent four-cheese oysters, or book onto her afternoon tour to get a fuller insight into the rich history of oysters in Sligo (or Sligeach, meaning ‘Shelly River’) with its sandstone-based Garravogue estuary that flows seven kilometres to Oyster Island and the midden-covered coasts at Strandhill and Rosses Point. …” Read full article by Aoife Carrigy
  • “A gastronomic adventure awaits visitors to Sligo town with the launch of Sligo Oyster Experience, Ireland’s first dedicated oyster trail and interactive visitor centre. Funding for Sligo Oyster Experience was secured under Bord Iascaigh Mhara (BIM) administered Fisheries Local Action Group (FLAG) investment and it also received support from the BIM and Fáilte Ireland Taste the Atlantic – a seafood journey initiative. Sligo Oyster Experience begins with a short walking tour, crossing the Garavogue river that runs through the town and out to Sligo Bay where oyster production has taken place for generations…” Read full article on Taste.ie
  • ‘A gastronomic adventure’ – Ireland’s first ‘oyster experience’ opens to visitors. A new foodie experience aims to get visitors up close and personal with Atlantic oysters in Sligo…Fancy a snap-fresh taste of the Atlantic? Ireland’s first ‘Oyster Experience’ has opened in Sligo town… Read full article by Pól Ó Conghaile on Independent.ie
  • “Oyster obsessives can now indulge in a new oyster experience in Sligo town, with the launch of Sligo Oyster Experience, Ireland’s first dedicated oyster trail and interactive visitor centre. Work your way through Sligo Bay Oysters at WB’S Coffee House where you are guided on the history and current farming methods of harvesting oysters on the Wild Atlantic Way…” Read full article on foodandwine.ie
  • “There is a new must-visit attraction for fans of oysters from Ireland and beyond. The Sligo Oyster Experience is Ireland’s first dedicated oyster trail and visitor centre, and is open now (August 2nd). The experience includes a short walking tour along the Garavogue river, with live oyster shucking demonstrations and tasting opportunities for the visitors…” Read full article on easyfood.ie