Marketing Your Business & Building Your Brand
Our Branding Programme consists of a branding workshop, creation of branding & visual identity guidelines and creation of the brand.
Branding and a brand strategy is vital to your businesses success. If you don’t, your brand will be created for you by your customers (potential customers) sharing, comments and posting imagery of your business. Branding involves the development and management of your product/ services image while focusing on creating customer value. By developing a strong brand and an effective brand strategy, your business can gain a major advantage in today’s competitive market. Branding involves more than just a logo or slogan – it is a promise to a customer of what exactly they will get when they purchase your product/service. This brand promise can differentiate your product successfully from a competitor’s. It is important to remain consistent and meet customer’s expectations each time, to provide a positive experience. Consumers today are met with a wide variety of choice. How can your brand stand out? Firstly, getting the basic’s right– creating and developing a brand that will resonate and stand out to the potential customer. Once the brand is created, a brand strategy needs to be implemented to enable you to deliver on this compelling brand promise. Your brand should be relevant to your target market and remain consistent across all platforms to avoid confusion or diluting the brand promise. While companies should use social media platforms to engage with customers and communicate a clear brand promise, these platforms should also be used to build trust in the brand and avoid over-selling. A strong brand has many benefits to your business including increased customer loyalty, increased margins and sustainable long-term growth.
Each client comes with individual needs, this is why every plan we create is tailored to your business.
One client may wish to develop a complete marketing plan for the next 12 or 18 months. While a second client wishes to have a logo redesigned or get online for the first time. We are happy to work with a variety of clients, as there is no job too small or a budget that cannot be utilised to its full potential. One of our strengths is understanding the requirements of small and medium size businesses in Sligo and the Northwest and developing a marketing plan that reaches the local community as well as a national audience. Issues and opportunities exist side by side, understanding the obstacles and embracing the opportunities is the key to getting marketing to work for you and receiving a return on your investment. Dividing the areas of our marketing into three practical areas: Online Digital Marketing, Web Design and Graphic Design. But please don’t think of the three areas as separate stand alone mediums. In designing a Marketing Plan for your business Marie will also be incorporating traditional marketing techniques, as well as local advertising, sponsorship to developing a strong recognised brand for your business.
Drawing from our experience in photography, design and illustration, we can deliver tailored design solutions to make your business stand out from your competitor. We specialise in offering a full graphic design service including print. From creating your logo and brand guidelines, promotional material to POS, product catalogue and exterior signage. Focusing on your brand and your businesses unique selling points.
A website is the first step in building your brand online. Getting online for the first time, creating a new website or upgrading your existing site? We are here to help. We offer a complete web design solution from advice on your domain name, registering your new domain to creating a website that showcases your brand. The first step we recommend for an existing website is an audit, to understand the technical and customer userability of the current site and areas you may wish to focus on.
Sample of Brands
Mentoring & Training
Marie Brouder offers training and mentoring. Marie offers facilitated networking, group training, one to one and has completed training for the Enterprise Ireland New Frontier Programme and Local Enterprise Offices.
- Getting Your Business Online
- Social Media Training
- Visuals & Your Business
- Inbound Marketing
- Website Audits
We offer both private mentoring and through the Sligo and Mayo Local Enterprise Offices. We also work with businesses implementing the Online Trading Voucher.
Marketing Mentoring through the Sligo Local Enterprise Office
The Mentor Programme suits business owner/managers who need practical and strategic one to one advice and guidance. Marie Brouder contributes independent, informed observation and advice to aid decision making.
The Role of Mentor
- Listen to the clients needs
- Advise and provide direction
- Help clarify marketing objectives
- Help the promoter identify problems and suggest areas for improvement
- Discuss solutions and innovative ways of improving business activity
- Help with the decision making process
- Share experiences and knowledge
- Provide structure and context for discussion