What is Branding?

2018-09-25T09:12:46+00:00March 2nd, 2017|

Applying marketing techniques to your product or a service, so you can stand out from your competition and grow your brand using advertising to build brand recognition and a good reputation for excellent service seems very straight-forward. But how do you implement this?

Let’s talk Business Cards

2018-09-25T09:13:32+00:00February 25th, 2017|

Do you use them? Are they prominently displayed in your business and at all events you attend. Do you reorder without ever really looking at the card and how your business has changed. Your business cards and/or your logo are often the first introduction a potential customer has to your business. They should invite potential customers to contact you and inspire the customer to do business with you.

What does your email address say about you?

2018-09-25T09:13:54+00:00October 17th, 2016|

I get a lot of questions about which email address a business should be using. So I decided to pull together a few points to consider if you are using a free account for your business email. Most people started off by getting an Eircom, Gmail or Hotmail account in college or as a personal account. It is easy to continue to use your personal account for your business.

Why should I rename my photographs before uploading?

2018-09-25T09:14:54+00:00August 3rd, 2016|

Drive traffic to your website when people search keywords in Google Image Search. Uploading a photograph called IMG_6408 is not going to work very well. Either is renaming it by date for internal archival purposes. An algorithm can’t see what is in a photograph so we have to rename photographs so that they are optimised for search engines.

Your posts/tweets shape the online identity of your business.

2018-09-25T09:15:24+00:00June 12th, 2016|

I have seen a number of business owners who don’t have time for social media and assign it to an inexperienced employee or a family member offers to handle it for them. I will leave the argument “is this a good idea” aside for the moment. Please remember this person is shaping your online identity, their posts/tweets are a representation of your business.

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