Why should I rename my photographs before uploading?

2018-09-25T09:14:54+00:00August 3rd, 2016|

Drive traffic to your website when people search keywords in Google Image Search. Uploading a photograph called IMG_6408 is not going to work very well. Either is renaming it by date for internal archival purposes. An algorithm can’t see what is in a photograph so we have to rename photographs so that they are optimised for search engines.

Your posts/tweets shape the online identity of your business.

2018-09-25T09:15:24+00:00June 12th, 2016|

I have seen a number of business owners who don’t have time for social media and assign it to an inexperienced employee or a family member offers to handle it for them. I will leave the argument “is this a good idea” aside for the moment. Please remember this person is shaping your online identity, their posts/tweets are a representation of your business.

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